UNAUTHORIZED LEAK OF MUSIC VIDEO BRINGS FORWARD PREMIERE OF BRAND NEW SINGLE "LIVE WHILE WE'RE YOUNG"
AVAILABLE DIGITALLY MONDAY OCTOBER 1
NEW YORK, Sept. 20, 2012 /PRNewswire/ — COLUMBIA RECORDS — One Direction have brought forward the radio and video premiere of their brand new single "Live While We're Young" to today, September 20th.
The hugely anticipated single will premiere on radio today at 12pmET. The music video, directed by Vaughan Arnell, will premiere on VEVO worldwide at 1pm ET.
An unauthorized, poor quality version of the video leaked online this morning prompting Syco/Columbia Records to bring forward the premiere of the single by four days. The band did not feel that it was right or appropriate for the fans to hear the track as this illegal upload, so they have responded quickly, and sent out a message to fans this afternoon via a live Twitcam announcing the new plans.
"We wanted our fans to see the video and hear the single in the proper way so we've moved the premiere to tonight. We're really excited about "Live While We're Young", we've worked really hard on it and we can't wait for everyone to see and hear it later today!"- One Direction
"Live While We're Young" is the first single from One Direction's upcoming second album TAKE ME HOME, released Tuesday, November 13, pre-order available now. The single will be released digitally Monday, October 1 in the US. Around the world the pre-order for the single became the fastest selling pre-order single in history, hitting No. 1 in over 50 countries within hours of it going on sale.
In a morning television first, One Direction will return to NBC's the Today Show plaza, where viewers will be treated to two days of outdoor concerts on November 13 and 14. They'll perform tracks from their new album TAKE ME HOMEas well as their debut album UP ALL NIGHT.
Pre-order TAKE ME HOME Now:
Official Store: http://www.myplaydirect.com/one-direction/features/27728348