International Herald Tribune Releases Applications For iPad And iPhone

The IHT apps are the first to launch using The New York Times’s Press Engine platform

PARIS–(BUSINESS WIRE)–The International Herald Tribune (IHT) today released its first news applications for the iPad™ and iPhone®. Access to the full content of the apps will require a simple registration and will be free until early 2011.

The apps feature the content of the IHT in an elegant and easy-to-navigate design that echoes the contemporary, international look of the newspaper with a home page section called Front Page. The Latest News section features breaking stories from global.nytimes.com throughout the day, and other sections – World News, Business with Reuters, Culture & Style, Sport and Views – are fully refreshed for the Europe and Asia mornings. Both apps also feature a Day in Pictures slideshow and international video content from global.nytimes.com.

Stephen Dunbar-Johnson, publisher of the IHT, said: «Now our well-traveled and sophisticated audience can enjoy the IHT’s fresh and original take on the world’s daily news combined with the elegance and interactivity of the iPad or iPhone. This is great news for readers and advertisers alike and is further proof of our commitment to making the IHT’s unique brand of global journalism available wherever our readers are and however they want it.»

The IHT apps also include the following features:

• Dropdown section listings and a popover article rail allow users to easily move between sections and articles;

• Slide shows – full-page slide shows display large-scale images tailored for the iPad or iPhone screen;

• Share options – share articles, videos and multimedia with a full set of tools, including Facebook, Twitter and e-mail;

• World Weather – handy in-app tool, with five-day forecasts, satellite maps and an extensive choice of locations around the globe, useful for international travelers.

The IHT apps are the first to be developed through Press Engine, a technology and design solution from The New York Times News Services that enables publishers and media organizations to deliver their content via elegantly designed applications for iPhone and iPad.

Press Engine applications are designed to integrate with publishers’ registration systems, enabling the app to be offered as a free, registration or subscription product. Publishers who seek additional information about Press Engine may contact Christine Topalian, director, News Services, at +1 212-556-2087 or topalcn@nytimes.com.

The International Herald Tribune app for iPad is available for free from the App Store on iPad or at http://itunes.apple.com/us/app/international-herald-tribune/id404757420

The International Herald Tribune app for iPhone is available for free from the App Store on iPhone or at http://itunes.apple.com/us/app/international-herald-tribune/id404764212